When Tribesmen Came Calling: Building an Enduring American Business in Pakistan
(482 Pages) (9.5 Hours)
This book critically explores the success factors behind one of the world's largest multinational corporates, Procter & Gamble. This book is full of useful insights for those readers interested in doing business in emerging markets. In this book, Qaisar Shareef illustrates how Procter & Gamble survived the harsh economic and political conditions in Pakistan and Ukraine. Although the focus is on Pakistan and Ukraine, the insights and principles discussed apply to other emerging markets as well. It provides the reader with answers to questions such as what's it like doing business in a developing country startup or How do you deal with corruption and maintain your values? And through it all, I learned about people at companies and NGOs who ARE making a difference, improving lives every day and giving hope for a brighter future. I enjoyed reading this wonderfully written book that covers an incredible breadth of topics from business to politics, religion, culture, art, and history. The author has lived a life full of unique and rich experiences across many countries and political events spanning multiple decades of modern history. His perspective is genuinely fresh, thoughtful, and insightful, which I enjoyed reading. Additionally, Shareef's determination to making the company successful even when the surrounding environment is not conducive was something worth reading.